Business Operations Redesign
Diagnosing broken workflows and redesigning processes, roles, routines, reporting structures and management methods — building the organizational infrastructure that makes execution consistent and measurable.
AI Transformation
Built on 27+ Years of
Business Operations Experience
I help organizations redesign sales, service, operations and management workflows — combining executive and consulting experience across 66+ companies and practical AI systems people can actually use.
Assess
Identify opportunities and challenges
Transform
Design and implement practical AI solutions
Achieve
Drive measurable results and growth
Business Transformation First. AI Where It Creates Real Value.
AI is not a replacement for understanding how organizations really work. It becomes valuable when it is connected to people, workflows, systems, management routines and adoption.
For 27+ years, I have helped organizations improve sales, service, operations, management routines, CRM workflows, call centers, field teams and organizational processes. Today, I apply that experience to practical AI transformation — translating real business problems into AI-enabled systems people can actually use.
Across every engagement, I have driven this change as an external operator — earning adoption from staff and management without formal line authority.
Sales & Service Transformation
Redesigning sales and service models across B2B, enterprise, online and international markets. Aligning strategy, teams, KPIs, incentives and supporting technology to improve conversion, customer experience and revenue growth.
Workflow Automation
Connecting people, systems and processes through CRM workflows, WhatsApp integration, voice agents, RAG-based knowledge retrieval and operational logging with structured handoffs — replacing manual coordination with systems that run themselves.
AI Transformation & Adoption
Translating ambiguous business needs into prioritized AI use cases, MVP definitions and implementation plans — with focus on real adoption across the organization, not pilots that stall.
Selected Organizations Include
and many more...
AI Transformation in Practice
Selected examples of how I identify real operational needs, build practical AI systems and integrate them into live business environments.
01
Amnor
Recruitment, Service & Operational AIDesigned and built a multilingual AI recruitment pipeline that screens, scores and routes candidates automatically — plus a live WhatsApp-based service system powered by company data, structured workflows and human-in-the-loop escalation.
- AI recruitment pipeline across Hebrew, English & Russian
- RAG-based WhatsApp service agent with live company data
- Structured handoff to human operators when needed
02
Atza / ISR Contact
Call Intelligence & Quality ManagementBuilt an AI call-analysis engine that processes every recorded call — extracting quality scores, behavioral patterns and operational insights. Automated agent feedback replaced manual listening and reduced QA overhead while increasing review coverage to 100%.
- 100% call coverage — every call analyzed automatically
- AI-generated quality scores and agent feedback
- Behavioral pattern detection across service teams
03
Atza / ISR Contact
Service Automation & Voice AIDeveloping AI-driven service workflows and an autonomous phone agent designed around real restaurant order-taking operations — handling menus, modifications, upsells and edge cases in natural conversation.
Current Development
AI phone agent for live order-taking — in active development, not yet deployed.
- AI phone agent handling real order-taking scenarios
- Menu injection, modifications & upsell logic
- Designed for live restaurant operations
Let's Connect
Let's Talk About Business & AI Transformation
If you are looking to redesign operations, improve sales or service, automate workflows or implement practical AI systems, let's talk.